In the last couple of years, restaurants have had to innovate and rapidly evolve to respond to the profound shift in consumer behaviors. In Near’s new report, The New World of Consumer Behavior: Restaurants 2022, we surveyed diners across generational lines to discover their dining habits, preferences, and loyalties. Those results combined with mobile location data provide a unique glimpse into people’s dining patterns, answering questions around who today’s diners are, what they expect from the dining experience, and how brands can respond to their changing needs.
Watch our research reveal on-demand to learn:
- 5 top trends in the dining industry and how they can impact your business
- Why it’s more important than ever to create an interconnected customer experience between digital and physical touch points
- Which winning strategies top brands have used to succeed in a challenging market
- How to use data to stay on top of rapidly changing consumer preferences
Director of Market
Research - Near