By now, it’s common for consumers to interact with your brand through multiple channels -- phone, social media, website, email, and more. Yet, Gartner reports that over 90% of marketers are challenged to connect more than three channels on the buyer journey.
That’s where identity resolution and data enrichment come in. Identity resolution helps you connect those customer identifiers -- both online and offline -- to create a single ID, while enrichment of first-party data enables you to truly understand your customer.
Join Charm Bianchini, Sr. Director of Global Demand Generation from Near, as she shares real-world examples of identity resolution and data enrichment... and explains how you can maximize their potential in your marketing strategies.
After this on-demand session, you'll be able to:
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Use identity resolution and data enrichment for more effective targeting, increased personalization, and ultimately improved ROI on marketing spend
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Explain how News Corp achieved a 30% increase in the lifetime value of their enriched customer profiles
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Get started with identity resolution and data enrichment to power your people-based marketing campaigns across channels
Speaker:
Charm Bianchini
Sr. Director of Global Demand Generation
Near