Many retail stores and restaurants require a hefty investment to open a new location. We’re talking Millions of dollars type of hefty. On top of that, success is still not always guaranteed.
With so much on the line, site selection is a critical decision – one that can’t be left to guesswork or outdated rules. Today, more and more stores are trusting powerful consumer behavior data to get them the results and the growth they’re seeking. And it’s paying off.
Watch this webinar to learn:
- Why consumer behavior data is key to informing site selection (plus other use cases)
- The goals, the challenges, and the data behind two expansion success stories
- How you can get started with consumer behavior data for site selection and other strategic business decisions
Speaker:
Suryabir Singh
Director, Marketing
Azira