In today’s world, it is crucial for marketers to understand the types of data they have at their disposal to get to know their true buyers and improve the consumer experience.

Join us for this live webinar to learn the differences between first, second, and third-party data and how to use all of this data to gain invaluable insights to improve marketing program engagement, increase revenue, and build lifelong relationships with your customers. We will also outline the five steps to creating and successfully executing a marketing data strategy.


Date: Thursday, February 09  

Time: 2:30 PM SGT/ 4:30 PM AEST


Join us to learn:

  • The differences between first-party data, second-party data, and third-party data
  • How to unify first, second, and third-party data to build a unified customer profile
  • The 5 steps to creating a winning marketing data strategy



Charm Bianchini
Charm Bianchini

Sr. Director of Global Demand Generation