Accurately resolving online and offline consumer identities is a common challenge for many marketers. When multiple, siloed identities exist for a consumer, marketers cannot get a complete view of their customer and struggle engaging with them in meaningful ways.
Learn what identity resolution is and why it is necessary to do this in today’s world to meet and exceed consumer expectations. Additionally, we’ll outline the identity resolution process as well as the benefits marketers can expect from integrating consumer identifiers.
Attend to learn:
- Why identity resolution is more important than ever
- How identity resolution can provide deep customer insights
- How unifying customer profiles can improve consumer engagement and marketing ROI
Speaker:
Michelle Zhou
Chief Business
Development Officer - Azira