One size does not fit all when it comes to clothing – and the same can be said for consumers’ retail preferences. Each generation has a distinctly unique approach to shopping, and retailers must take these differences into account to appropriately cater to their diverse consumer base.
Join Kristina Tipton for Generational Divides in Shopping Preferences – an on-demand webinar where you’ll hear results from Near’s retail survey of 2,048 global consumers, combined with trends in consumer behavior data. You'll learn:
- Key distinctions between age groups as they approach shopping, their expectations from brands and shopping centers, and the platforms they prefer for their shopping experiences
- Who’s adopting omnichannel shopping behaviors
- Tips for how you can use consumer behavior data to adapt your strategy to cater to your diverse consumer base
Director of Content & Market Research