The shifting situation in the pandemic over the last few months has created new types of consumers who are resilient, open to change, and more importantly, able to move with ease from offline to online or
vice-versa.
Shifting brand loyalty and openness to experiment have left brands scrambling to modify marketing strategies to attract and retain consumers. Brands require keen business insight that can empower strategic decision-making and also allow them to reach their audiences better.
Download this report to learn how the reopening has shifted consumer behavior and how businesses can respond with more data-empowered decisions!