Watch the On-Demand Webinar on The Art & Science of Offline Attribution

This webinar will provide an overview of the utility of Offline Attribution as a valuable digital campaign metric for brick-and-mortar entities. We will cover the state of art methodologies, the nature of the underlying data and current limitations, highlight some caveats and conclude with a future outlook.


You will learn about:
  • What is Offline Attribution?
  • Why is Offline Attribution important for a modern digital marketer in brands & agencies?
  • The Offline Attribution challenge - Why Offline Attribution is more complicated than other forms of web attribution?
  • The solution for Offline Attribution
  • Best practices for Offline Attribution
Madhusudan Therani
Chief Technology Officer (CTO), Near
Praveen Sheethalnath
Vice President - Data and Analytics, Near