Watch the On-Demand Webinar on The Art & Science of Offline Attribution
This webinar will provide an overview of the utility of Offline Attribution as a valuable digital campaign metric for brick-and-mortar entities. We will cover the state of art methodologies, the nature of the underlying data and current limitations, highlight some caveats and conclude with a future outlook.
You will learn about:
- What is Offline Attribution?
- Why is Offline Attribution important for a modern digital marketer in brands & agencies?
- The Offline Attribution challenge - Why Offline Attribution is more complicated than other forms of web attribution?
- The solution for Offline Attribution
- Best practices for Offline Attribution
Chief Technology Officer (CTO), Near
Vice President - Data and Analytics, Near