Why Read the Report?
Did SingapoRediscover initiative by Singapore Government indeed improve local tourism which was badly hit by the COVID-19 pandemic?
Azira studied location data of people in Singapore during the post-lockdown phase 2, (Oct to Dec 2020), one month after the SingapoRediscover was launched. Real-world intelligence about local tourists revealed interesting insights, presenting potential opportunities for brands to effectively reach their prospective customers.
Key Insights Covered:
- Hotels turns out to be the most popular local tourism destination
- The majority of the staycationers at Singapore's hotels were Young Adults
- The driving force behind local tourism’s return to normalcy was the
35-44 years old demographic - The category of Professionals showed a 54% increase in footfalls in hotels from November to December