Why Read the Report?


Tourist arrivals in Singapore is expected to grow between 1 to 4 percent in 2019. The increased influx of tourists presents opportunities for brands leverage real-world intelligence to provide immersive consumer experiences and do targeted marketing.


Near analysed travellers arriving in Singapore during July and August 2019.


Key Insights Covered:

  • 55% of the tourists from the US, Australia, India, Japan and the Philippines, were Millennials
  • 1 in every 4 tourists coming from the US and Japan were on a business trip while tourists from India were on a family vacation

  • Majority of tourists from the US and the Philippines were seen at a luxury hotels whereas majority from India and Japan seen at budget hotels

  • City Hall, National Museum of Singapore and Universal Studios were the top preferred destinations within Singapore