The COVID-19 pandemic is fundamentally changing the world. People are living differently, thinking differently, and buying differently. With tightened budgets, marketers and advertisers are now forced to identify new ways to segment, target, and earn a share of consumers’ minds. 


In this webinar, we have analyzed how consumer segments will evolve in this new and unprecedented landscape. We have also evaluated the best practices to reach out to consumers as places of interest start to open up.

The webinar covers: 

  • The recent shifts in consumer behaviour leading to the emergence of new segments
  • Impact on brands and consumer engagement
  • How brands need to redefine engagement life cycle including planning, insights, strategy, activation, measurement, and recommendations?
  • Near’s solution for marketers to target and segment audiences more efficiently as human mobility recovers



Harish Ganesh

Regional Head,
SEA & HK, Near


Christian Clark

Country Head,
ANZ, Near