Country : France
Offer : Digital Circulars
In-store sales and promotional events are still largely advertised in paper circulars or paper prospectuses. However, in recent years we have noticed that retailers increasingly want to speed up the digitalisation of these so-called traditional formats.
In this context, three major aspects appear to be key :
- Maximize consumer engagement with personalized interactive digital systems
- Adjust the digital strategy to each point of sale to respond to local issues
- Ensure the rollout to local goes smoothly with agile operating processes
Find in this guide Near's recommendations to meet these challenges !