The race to have a solid first-party data strategy is on, as the industry watches the gradually diminished use of the cookie. Ahead of the curve is leading publisher News Corp in Australia, which has been digitally transforming using its first-party data.
This session will dive into the ways in which businesses can future-proof themselves using data with insights from News Corp and Near.
Publisher - APAC,
Co-founder & President, Near
GM, Client Product & Strategy