When combined with your own first-party data, third-party data gives you the real-time insights that complete the picture on evolving consumer behaviors.
However, to ensure with third-party data has its own set of challenges, with questions such as:
- Where does the company get the data? How do they collect it?
- How hard will it be to use the data?
- How do I know that the data is high quality?
Learn the seven keys to look for when evaluating any third-party data provider, so that you know you’re choosing a quality partner for the long-term.